A BACKWARDS HISTORY
EMMA FAWCETT-EUSTACE ( PART TWO CHESHIRE)
2017 Florismart Regional Ambassador North West South, I love this role I am like a super nanny for florists locally who need help with all aspects of running a flower business and I love helping.
I have nearly 100 florist members in my group and I have plenty more to contact, I have organised social media and photography workshops and freelancers for our local big event companies.
Florismart is a flower buying platform with thousands of flowers and products linking the florists to the growers and cutting the cost of flowers to florists. We have a huge education programme. I will be linked to the consumer site so customers can reach local florists easily.
I have also spent time working along side the awesome Jonathan Mosely on the British Flower Bus and RHS Chatsworth in the Orchid House.
2017 Freelancing with huge Event companies, I love the variety of this and the lack of responsibility! Working all day and night many times to pull off the unbelievable floristry along side teams at Verdure, Qube Events and Productions and The Luxury Event Group.
2011 - 2018 Weddings and Events, demonstrations and workshops. The last 7 years have been amazing, along side the weddings and events I am so blessed to be a florist!
Working with the BFA as a volunteer I have been to RHS Tatton many times, World Skills, Fleurex, Visions this is a great way to meet the great and the good of floristry and make wonderful friends and mentors.
It was 2011 I restarted, weddings and events from home, I must have known when I chose a house with two huge cellar rooms and a 30 foot kitchen! I peaked in 2016 and took over 100 weddings but I over did it and have been very selective ever since.
1995 - 2002 EMMA FAWCETT-EUSTACE FLOWERS ( PART ONE OXFORD)
In May 1995, I opened the doors to 42a Abingdon Road, Oxford my own flower shop. I then built up a first class reputation for my beautiful flowers and established a substantial and loyal clientele that included leading hotels, restaurants and event venues.
I regularly arranged flowers for royalty and visiting VIP’s to Oxford and my arrangements were admired by millions on popular television dramas such as Morse. I then expanded and launched my own national flower ordering service Emma Fawcett-Eustace Flowers On Line four years later.
Allowing my stunning floral displays to appear at events and within homes across the country.
My little TV Show…Endemol opened Channel 6 The Oxford Channel and I was selected to feature on the programme “6 LOOKS” here we had a regular 15 minute slot showing our local customers how to create wonderful flowers. View the Videos.
My biggest break was becoming the florist for Prince Bandar of S. Arabia’s estate Glymptom Park near Woodstock we had an amazing budget…£5,000 TO £10,000 A week!
The National Certificate in Professional Floristry City and Guilds 1 – 5
Desperate to further my skills I went to Oaklands Agricultural College and lived in for a year. Here I achieved an overall credit in The National Certificate in Professional Floristry City and Guilds 1 – 5.
The Constance Spry Professional Diploma.
To start I went to Constance Spry Flower School in Farnham. Here I gained The Constance Spry Professional Diploma this course teaches you professional skills but also how to manage a large home and make wonderful displays fit for the lady of the Manor. We used garden foliages and flowers with natural flowing garden style.
Updating my skills
European Design Diploma from the UK School of Floristry. In 2011 I also qualified with a European Design Diploma from the UK School of Floristry and in my spare time I regularly attend Designer led workshops locally.
I have also been a member of NAFAS and completed many of their courses. Which I would recommend to everyone.
SCHOOL AND UNIVERSITY
I went to boarding school in the Lake District surrounded by wonderful fresh air and scenery I loved Art, Pottery and Biology. St Anne’s School is an outward bound school on the lake and we were wild! Think St Trinian’s.
After my O levels (yes I am that old) I changed school and the capable staff at Cheltenham Ladies’ College made sure I got my A levels in Biology, Geography and Economics so University followed.
I studied Economics and Geography BSc. at Reading University .
After university I had no idea what to do. Being a party girl I went up to London working for an events company on the Fulham Road.
The first party we planned was at the Natural History Museum for Elton John that’s when I knew it had to be flowers! My parents did wonder why they spent all that money on education!
THE EARLY YEARS
I have probably wanted to be a florist since I was about seven, as a child staying with my grandmother we picked pale pink peonies from her garden, arranged them in a painted china vase and placed them on the black lid of the grand piano. As the seasons changed we picked scented garden Roses followed by huge Hydrangea blooms. This was the highlight of my many visits.
Growing up in the countryside…
At home my sister and I spent the hot summers in the seventies foraging for flowers in Mr and Mrs Bowman’s cottage garden, sweet peas, stocks, flocks and roses were pulped and made into potent probably poisonous concoctions we called scents. After the 70’s teachers strikes gave us extra time, school had to start and flowers were forgotten.